Case Study: 123% ROI Advertising Gambling on Facebook Ads in India 🇮🇳
India has become a very popular GEO for Online Gambling.
It’s an emerging market growing more and more every year.
Slots games & Sports betting (especially on cricket) are very popular over there.
And today, we are going to explain you how we were able to get 123% ROI on a $9000 budget just from this GEO in 3 weeks.
Setup:
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Facebook Ads Account from: fbshopi.store
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Anonymous Spending Cards from: adscard.net
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Anti-Detect: Dolphin Anty
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Casino Promoted: 1WIN
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Payout: $25 per FTD
Strategy:
We used a strategy called “Schematic Traffic” which means promoting a strategy or a bot to “Beat The Casino”.
People can get access to it for “FREE” if they make a minimum deposit on the casino.
For this specific case, we got a bit technical and we created a Telegram App that predicts results of Mine Games.
This allow us to hide the fact that people are doing a deposit with an affiliate link.
We can tell them “Deposit using this link and only this link because otherwise the bot won’t be predicting results from your account”
Creatives:
India has a lot of different languages.
The mistake a lot of advertisers make on this GEO is to create ads in Hindi.
The best thing you can do when advertising there is to make ads in English. You’ll be able to target a bigger audience.
Here you an example of one of the creatives we used:
When clicking on the call to action, leads would be redirected to Telegram.
We tested both sending directly to the message inbox, and sending to a telegram channel.
Sending to a channel gave us more results because we could show off fake results and fake testimonials.
Below each one of our posts we add a call to action telling people to DM if they want to join.
Closing The FTD:
We’ve built a bot that automatically reply to people who send us message and sends them instructions on how to make the deposit.
We used Chatterfy to build it as they allow us to integrate postback tracking with the casino and the bot won’t send the access if the player didn’t make a deposit
