Because LUKSO is pretty much like Ethereum but with one crucial difference :

The standards, particularly those around your account/profile system.

Let me explain this simply :

👉The primary missing element that blocks the web3 landscape from evolving and achieving "MASS ADOPTION" is the way people interact with the blockchain.

➡️ THINK ABOUT IT :

🔸When you want to call a friend, you take your phone and call them.

Boom, it's easy.

🔸If you crave a pizza, you walk to the pizza restaurant and order one.

Boom, it's easy.

🔸But if you want to use anything on web3, you do research, get confused, and end up not understanding anything.

Boom, it's NOT easy.

So, the critical consideration for encouraging blockchain usage is :

How can we make it easy for people to use it if they want to ?

👉The answer lies in the account system (the tool that users interact with the blockchain).

This is why LUKSO has been diligently working to create the best and simplest account system possible.

➡️ IT'S CALLED UNIVERSAL PROFILE (🆙)

It’s still in beta, but you can create an account for free, just like any web2 account, right now on @ERC725Account.

Start using it on @_universalpage, for instance, to see what a good account system looks like (and how it can facilitate “onboarding the masses”).

Be smart, choose LUKSO.