Many tech projects are simply ... boring. 

Teams are creating great tech but they're simply ... not sexy. No one cares. If the project is not part of the current hype cycle and narrative ... no one gives a f*ck.  No attention and no liquidity are coming. 

These projects are like sexy girls wearing trash bags. No one can really appreciate their potential. 

But some technical projects really manage to be "fun" and "cool". 

One of our favorites is : Phantom Wallet on Solana. 

Here are a few methods that Phantom used to be cool 

Post Memes

They post a lot of memes around their project and the culture. 

Engage the community

They ask stuff to their community. 

They RT the community (even sarcastic stuff) 

Publish Feature Updates

They publish mini demos of their key features 

Hijack trends and narratives

They comment the news and big event in the crypto space while including their brand in the communication (here, their little ghost logo) 

Milk Victories and Celebrate with the Community 

They celebrate small victories and KPI while playing on the narrative (here : the migration from ETH to SOL) 

Repeat the Mission

Even if it's quite basic. 

Trash the Enemy (with some fun) 

Support Your Team (Solana)

Big Summary 

What we see is here : 

• A cute, fun, pop visual identity with the ghost
• Lot of small videos / gif / clips about the product
• A super intense publishing schedule and a team answering to anyone and retweeting many community members