Why some crypto projects explode while others fizzle out?

It's not about the size of the airdrop or the cost of influencer marketing.

It's about building a community of true believers.

Here's the secret sauce from @tugan_eth founder of @sidexyz 🧵

Find your first 25 true believers 🌱

The first step is to find your initial 25 fans. These are the folks who genuinely believe in your project, who own your token or want to. They are your project's true believers and evangelists.

Expand from 25 to 1000 📈

The next step is to grow these 25 fans into 250, then 1000. You don't need millions of followers. Even the top 200 projects on CoinMarketCap don't have more than a thousand true believers.

Focus on real engagement, not vanity metrics 💬

Forget vanity metrics. What you need are real humans who truly care about your project. They tweet about it, they hold your token, they are super engaged. That's your army.

Reward positive behaviors consistently 🎁

So, how do you build this army? You reward them. Not with huge airdrops, but with daily micro airdrops. You reward them for positive behaviors, for their commitment and engagement.

Use SIDE Ai to manage your rewards 🤖

This is where SIDExyz comes in. As a project owner, you create a reward pool with your token. Then you add the SIDE Ai agent to your Telegram community as an admin.

Integrate social, wallet, and engagement data 🔗

Your community members join and connect their Twitter, wallet, and Telegram. The SIDE Ai agent then analyzes both on-chain and off-chain behaviors.

Track meaningful engagement 🕵️‍♂️

The agent checks if they're tweeting about you, buying your token, holding your token. It checks how often they're on Telegram. It's all about fostering and rewarding positive behaviors.

Deliver consistent micro rewards ✨

The agent then distributes daily micro airdrops to reward these behaviors. It identifies diamond hands, super committed members, and rewards them. It's not about the size of the airdrop, it's about the consistency.

Turn your community into a movement 🚀

In essence, it's all about nurturing your community, rewarding their commitment, and growing organically. It's about turning your project into a movement with a strong army of true believers.

Build your army, not your follower count 🛡️

So, forget vanity metrics. Forget expensive influencer marketing. Focus on your community. Reward them, engage them, grow with them. That's the secret sauce to a successful crypto project.